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THE POWER OF THREE TOUR IS COMING TO YOUR TOWN.

This summer, we’re taking #TheMazdaWay on the highway. Join us in 15 cities across the nation as we celebrate Creativity, Courage and Conviction on The Power of Three Tour. It’s your chance to test-drive the new Mazda3. But more importantly, it’s your chance to vote for one of three inspiring innovators, each of whom represent [...]

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Mazda3 The Power of Three Tour—Jessie Barber Is Blazing Her Own Path with Courage

The Power of Three Tour, coming to 15 cities across the United States, is giving you a chance to get behind the wheel of a new Mazda3 to support the aspirations of three daring innovators who embody the core beliefs of the Mazda brand: Conviction, Creativity and Courage. During the tour, participants at the events [...]

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Mazda3 The Power of Three Tour—Jason Duke Is Defining Conviction

The Power of Three Tour, coming to 15 cities across the United States, is giving you a chance to get behind the wheel of a new Mazda3 to support the aspirations of three daring innovators who embody the core beliefs of the Mazda brand: Conviction, Creativity and Courage. During the tour, participants at the events [...]

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Mazda3 The Power of Three Tour—Kawehi Defines Creativity Through Music

The Power of Three Tour, coming to 15 cities across the United States, is giving you a chance to get behind the wheel of a new Mazda3 to support the aspirations of three daring innovators who embody the core beliefs of the Mazda brand: Conviction, Creativity and Courage. During the tour, participants at the events [...]

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TOGETHER, WE MADE A DIFFERENCE

  Early last year, we started putting together our Mazda Way campaign for the launch of the new Mazda6. Part of the process was deciding which “game changers” to feature in the ads, and we spent weeks talking about people who had changed the world. We had some great discussions as we immersed ourselves in [...]

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MAZDA ROUTE 3 — 30 DAYS, 15,000 KM , AND FIVE COUNTRIES — PART THREE

    The second half of our journey started off in beautiful Gorno-Altaisk, approximately 7,100 km away from our destination in Frankfurt, Germany. We still had quite a ways to go, and if the first half of our journey was any indicator as to what we could expect in the last half, we had quite an adventure ahead. [...]

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CELEBRATING THE 10 MILLIONTH MAZDA SOLD IN AMERICA

In 1970, Mazda sold its first vehicle in the U.S., a rotary-powered R-100 coupe. It was the start of a journey that has seen the automaker from Hiroshima design and build some of the most-loved sports cars, sedans and SUVs in America. In October, Mazda reached another amazing milestone when Lauren Carter, a 26-year-old guitar [...]

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2014 Mazda3 Mazda Route 3 — 30 Days, 15,000 km , And Five Countries — Part Two

If you were following along with our last Mazda Route 3 blog post we took you on a private tour of our manufacturing facility in Hofu, Japan, and showed you the strenuous testing our quality control engineers put our eight European-spec, 2014 SKYACTIV® TECHNOLOGY  Mazda3s through before they embarked on their 15,000 km journey to Frankfurt, Germany. [...]

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2014 Mazda3 Mazda Route 3 — 30 Days, 15,000 km , And Five Countries — Part One

In 1977, two Mazda 323s journeyed from Japan to Germany. Again in 1990, Mazda’s “Never Stop Challenging” mentality continued when two Mazda 323s, two Mazda 626s and two Mazda E2200 vans traversed Europe—amidst the restructuring of the Soviet Union—on our second journey from Japan to Germany.   With two trans-Siberian journeys under our belt, we knew of no better [...]

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Alfred Morris

Imagine for a moment that you’re a rising star in professional football. The ink is still drying on your new contract, which includes a seven-digit figure next to the word “salary.” And you need wheels. What would you drive? 

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Mazda’s SKYACTIV® TECHNOLOGY Wins 2013 Green Car Technology Award

Amidst a field of 10 finalist technologies aimed at decreasing automotive fuel consumption and emissions output, Mazda’s SKYACTIV® TECHNOLOGY has earned the Green Car Journal’s “Green Car Technology Award” for 2013—its inaugural year. Born from Green Car Journal’s previous “Green Car Vision” award that recognized automakers’ future green technologies, the “Green Car Technology Award” recognizes [...]

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Mazda SKYACTIV® TECHNOLOGY—What Is It?

Yes, we know…it’s a mysterious term. After all, SKYACTIV® TECHNOLOGY has just as much to do with the sky as it does the ground, your pocketbook, and how we’re engineering new Mazdas to relate better to all three. How? Glad you asked! Rest assured, in a world wrought with meaningless marketing buzzwords, SKYACTIV® TECHNOLOGY is [...]

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Mazda 787B Honored as “Legend of Le Mans”

As reported by RotaryNews.com, our 1991 24 Hours of Le Mans-winning #55 Mazda 787B has been honored by members of the Automobile Club de l’Ouest (ACO), Fédération Internationale de l’Automobile (FIA), past 24 Hours of Le Mans race winners, members of the online public, and more, as a “Legend of Le Mans,” and has been invited [...]

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Mazda: Kelley Blue Book’s 2013 5-Year Cost to Own Brand Award Winner

Mazda is officially Kelley Blue Book (KBB)’s 2013 5-Year Cost to Own Brand Award Winner!* From KBB: “Mazda is the top brand among all manufacturers, surging past last year’s winner…with regard to its lowest projected ownership costs.” ”Mazda offers the lowest 5-Year Cost to Own because of its low depreciation, fuel costs, and maintenance and repair [...]

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IIHS Top Safety Picks: 2014 Mazda CX-5 and 2013 Mazda3

As reported by the automotive press, our 2013 Mazda3 and 2014 Mazda CX-5 are officially recognized as Top Safety Picks by the Insurance Institute for Highway Safety (IIHS), having earned the highest-possible crash safety rating of “Good” in all frontal moderate overlap, side, rear impact and roof strength tests: http://www.autoblog.com/2013/01/17/mazda3-cx-5-earn-iihs-top-safety-picks/ It’s one Mazda advantage we hope you’ll [...]

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Mazda CX-5 Voted Most Earth-Friendly Truck of the Year

Though we like to think of it more as a crossover utility vehicle (CUV), our 2013 Mazda CX-5 with SKYACTIV® TECHNOLOGY recently earned the Earth, Wind & Power Award — Most Earth-Friendly Truck of the Year. The EWP Awards honor vehicles driven by power sources that reduce CO2 emissions, promote a cleaner environment, and support [...]

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“Prison Break” — 2013 Mazda3 with SKYACTIV® TECHNOLOGY*— Behind the Scenes

On September 15th, 2011, Mazda and the 2012 Mazda3 with SKYACTIV® TECHNOLOGY† broke out of prison.

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NASA SoCal, Auto Club Speedway—Weekends at the Track

How do Mazda USA execs spend their weekends? If they’re NASA weekends, the same as many enthusiast Mazda drivers: at the track. Dedicated to organizing and promoting racing activities for both the aspiring and accomplished racer, the National Auto Sport Association (NASA)’s nation-wide network of regional chapters make it possible for anyone to enjoy their [...]

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